Posts Tagged ‘Oxford’

Research from Yale University’s Rudd Center for Food Policy and Obesity shows that cereals which are most aggressively marketed to children are also the least healthy, as measured by an Oxford University nutrition scoring system. The researchers also found that none of the cereals targeted to children in the US meets the nutrition standards required to advertise to children in the UK. Among other findings, cereals marketed directly to children have 85% more sugar, 65% less fiber and 60% more sodium than cereals marketed to adults. Even more shocking, (but perhaps should not be a surprise) is that all cereals marketed directly to U.S. children meet the cereal industry’s own nutrition standard for “better-for-you” foods. These include: Cocoa Puffs (44% sugar), Cap’n Crunch (44% sugar), Froot Loops (41% sugar), Lucky Charms (41% sugar) and Cinnamon Toast Crunch (32% sugar). Cereal companies spend nearly $156 million dollars annually on marketing their cereals to children on television. [via Medical News Today]

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Breast cancer is the leading cause of death among women worldwide with about 450,000 annual deaths. For the most part, awareness campaigns focus on early breast cancer detection. Seldom do they draw attention to those who currently have the disease. This is contrary to the results of a new Oxford University pubic opinion study, which found that the majority of women living with metastatic breast cancer (late stage), despite the negative impact the disease has on their lives, still enjoy living and desire more public attention be drawn to this aspect of their experience. Drawing attention to women with metastatic breast cancer and getting the pubic to talk about the disease can not only relieve the sense of isolation felt by some women, it can also help us understand how best to support and care for them.

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