Research from Yale University’s Rudd Center for Food Policy and Obesity shows that cereals which are most aggressively marketed to children are also the least healthy, as measured by an Oxford University nutrition scoring system. The researchers also found that none of the cereals targeted to children in the US meets the nutrition standards required to advertise to children in the UK. Among other findings, cereals marketed directly to children have 85% more sugar, 65% less fiber and 60% more sodium than cereals marketed to adults. Even more shocking, (but perhaps should not be a surprise) is that all cereals marketed directly to U.S. children meet the cereal industry’s own nutrition standard for “better-for-you” foods. These include: Cocoa Puffs (44% sugar), Cap’n Crunch (44% sugar), Froot Loops (41% sugar), Lucky Charms (41% sugar) and Cinnamon Toast Crunch (32% sugar). Cereal companies spend nearly $156 million dollars annually on marketing their cereals to children on television. [via Medical News Today]
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Dr. Steven Chang, the author of DailyDose, is a staff physician with Kosmix RightHealth. Dr. Chang practices Family Medicine at the University of California Davis Medical Center, where his medical interests include both pediatric and geriatric care, public health, gay and lesbian health, and sleep medicine. Dr. Chang trained at the Stanford University affiliated O'Connor Hospital, and was a research fellow at the National Institute of Health. He holds an M.D. from McGill University and a BA in Public Health from Johns Hopkins University.